Clean beauty reigns supreme in 2019!
It’s no secret that the Korean beauty industry has taken the world by storm. Ask any beauty influencer what’s in her purse and you’ll find at least one: panda-face sheet mask, popsicle-shape lipstick or fruit-like hand cream. Heck, even Korean culture’s gone mainstream – K-POP broke Billboard records, K-dramas introduced teens to ‘the boyfriend lifestyle’ and Kimchi – well, it’s even spicier now!
But while the globe goes gaga over pop-art, pink packaging and gimmicky cosmetics, there’s a ‘clean beauty’ wave that’s riding towards a full-on tsunami-sized revolution. Enter: Green beauty! The hottest beauty-craze to hit your #skincareshelfie. And, since Korean beauty brands pride themselves on two things – skin-friendly ingredients and innovative technology, it isn’t shocking that they’re also pioneers on the all-natural bandwagon.
Take for instance A. by BOM, the hottest clean-beauty Korean skincare brand focusing on high-quality products with zero carbon footprint. Since its inception in 2010 at the A. by BOM Boutique, a premium beauty salon in Seoul’s Gangnam district, this luxurious brand gained cult-status amongst celebs and pop-stars alike. What sets this green-brand apart is the fact that its long list of natural ingredients invokes a sense of harmony between people and nature. Ethically sourced grains, vegetable oils, and flower extracts offer best-in-class quality formulations for all skin types.
With gold-infused sheet masks, wrinkle-busting eye creams and flower-powered serums, in minimalist rose-gold packaging your skin will be looking youthful in no time. Here’s a preview to the bestsellers from A. by BOM. for that ‘glass-skin’ glow…
A. by BOM Ultra Botanic Ultra Watery Eoseongcho Cleanser – Kiss waterproof makeup goodbye with this butter-soft cleanser that removes dirt at one go. With chamomile, chia seed and “eoseongcho” extracts it melts into an oil on contact with the skin for an effortless cleanse all over. Stubborn makeup, sunscreen, and pollution got nothing on this baby that reaches deep within the pores to lift off residue for a bright, dewy complexion without any irritation.
A. by BOM Ultra Botanic Skin Water – Featuring next in our Korean skincare routine, this toner boasts of a formula like no other. With six super-plants that nourish, soothe, replenish moisture and balance your skin’s pH level, it’s ultra-hydrating too. Cactus fruit, cactus flower, coconut, baobab, and aloe are the star ingredients that transform skin. Plus, it’s alcohol, fragrance, and color-free!
A. by BOM Ultra Botanic Serum Lotion – Save time with this serum-cum-lotion hybrid that does double duty to moisturize skin. Its watery texture lets your face breathe as it’s instantly absorbed for revitalized skin. A little goes a long way, so just a few drops plump up skin with an extra nourishing dose of hydration. Apply it in the morning and at night for best results.
A. by BOM Ultra Time Return Eye Serum – If dark circles are your worst nightmare, this genie in a bottle is meant for you. Enriched with superior quality peptides, vitamins and botanicals it performs a dual function of brightening the under-eye area as well as diminishing all visible signs of aging. Aloe and green tea extracts from Jeju, offer a targeted treatment to increase skin’s elasticity.
A. by BOM Ultra Royal Sheet Mask – Of course, you’ve used a sheet mask for “me-time”, but when you’ve got one with facial-like results(in less than 20 minutes), there’s no turning back. Here’s a two-in-one sheet mask with gold leaves that target and combat specific skin concerns and a super-deluxe feeling sheet mask that provides anti-aging benefits.
A. by BOM Ultra Time Return Eye Cream – If you’re a mere mortal like the rest of us, you know for a fact those lines under your eyes give away your age, no matter how much botox. Kiss fine lines goodbye with this restorative cream loaded with collagen-boosting ingredients for firmness. Antioxidant blackberries and moisturizing royal jelly work together to strengthen skin.
Ready to switch to a cleaner beauty routine? Grab these best-sellers before their sold-out!